While the numerous earthquakes were still ringing in our ears, we decided to make a CSR campaign around a calming idea. Smirilica (eng. Calmelody) is a soothing ringtone made from the seismograph recording of the most powerful earthquake that shook the country in the last days of 2020. Cell phones are a helpful tool, but in the times of constant anticipating of new earthquakes, vibrations coming from our smart phones can only disturb us. So we partnered up with A1 in campaign that produced this unique and fund-raising ringtone, to help re-build Petrinja high school.

  • Client: A1
  • Year: 2021

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