For a change, a platform

Cockta has been refreshing the market for decades, but this time, it was Cockta that needed a refreshment. We focused on the key moment of decision-making, ordering a drink. More often than we’d like to admit, we simply repeat what the person before us ordered. To highlight Cockta’s signature rebellious character, we launched the “For a change, Cockta” communication platform. A simple yet striking visual identity, rooted in the brand’s core, reminds us to break the routine and choose authenticity.