“They” and all of us, from paycheck to paycheck

Financial literacy in Croatia is a topic that is avoided, because to most people it’s dull and tedious. That’s why we decided to show, in a humorous way, that financial literacy concerns all of us and our everyday life, and that it can be a fun topic. In cooperation with Tisja Kljaković Braić and the RBA, we created the “Financial starter book: THEY FROM PAYCHECK TO PAYCHECK” in which basic financial terms are explained in a simple way, accompanied by witty illustrations that everyone can identify with. With an online quiz and entertaining media content that accompanied the campaign, the book became a real reader’s hit.