Bc Institut has decided to use their expertise in creating supreme corn hybrids for creating a line of corn products. The intention was to bring back corn, a little bit neglected food, on consumer’s tables. Our mission was to create the brand and help it launch on the market. We came up with the name inspired by saint patron of agriculture, we made product design, web page and small social media based campaign. The consumers have accepted Izidor, the corn expert, very well and we hope that corn products will be making it to the menus more often.