Take a break, stay awake

Fatigue is one of the main causes of highway accidents. With its 400 rest stops, INA is the natural choice for a safe break. That’s why we launched the campaign “Take a break, stay awake.” Using AI, we created dozens of original songs in various genres, encouraging drivers to rest when they are tired. The songs aired on radio stations across Croatia, each with locally adapted lyrics and style. On YouTube and Spotify, we targeted drivers by location: when approaching a specific INA stop, they’d hear a song naming it. Songs described the surrounding landscape, referenced the time of day, and matched drivers’ preferred genres.