Studena became Topla


During the winter, our awareness of the importance of hydration drops drastically. Although we generally know that regular water intake is just as important in winter as it is in summer. That’s why we temporarily renamed Studena (tran. cold water), the water with the coldest name, into Warm water and launched a self-ironic SoMe quiz show to tell how ‘smart’ it is to forget about hydration in the cold months.


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