The Pickup

Beer enthusiasts can recognize the quality of a Laško beer and appreciate the longstanding tradition behind it. We have found the best ambassador for this somewhat overlooked beer in Zlatorog, an experienced ibex with the right set of values. He is accompanied by a young and aspiring fledgling who still needs to learn about the important things in life. The campaign has shown that Laško beer is for those who have a grip on life, and we’ve shown that we have a grip on making the best beer commercials.


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