Language of equality

Gender equality is not a laughing matter, no matter how many sexist double entendres our politicians nauseate us with. Gender equality should be a fundamental value, and nothing is more fundamental than language. This is why you should learn the new words we’ve come up with in this equality campaign to be used when addressing women, or you’ll get a well-deserved tongue-lashing.



I hereby give my consent to Imago to store my personal email address in their database for up to 5 years.

If you wish to revoke this consent or stop receiving Imago notifications, please write to and ask for change or deletion.