For the picky ones

If you like sausages, but don’t like them greasy… and if you’d prefer them to have more protein… and if it’s possible that they’re easy on your stomach… and that you know they’re made from quality meat… if you’re generally picky about food and have high standards, then the new sausages made from the finest chicken and turkey from Perutnina Ptuj are for you. The new sausages are called Pickies, and that name – along with the overall positioning, package design and communication with the slogan – was created by us, Imago agency. Because who better to create for picky people than the pickiest of them all?