There is nothing sexier than a well-hydrated body. That’s why, in the second year of our collaboration with Studena, we decided to spice things up a bit. We launched the campaign with a TVC which reveals how a regularly hydrated body feels. Due to a unique GUC GUC cover of Colonia’s dance hit “Sexy Body”, we made a fun soundtrack for the video. As part of the campaign, we also launched an interesting website in the recognisable internet aesthetic, which, in addition to unique hydrating products, also contains a must-see Wet Tongue game. All of this just to remind everybody how for a kiss to be wet, you have to take a GUC GUC and hydrate.