Do You Understand Emoji?

HT’s back-to-school campaign connected parents and teenagers through a language often understood only by younger generations – emoji slang. We created an AI-powered translator to decode the hidden meanings behind emojis and help parents better understand how their children communicate. All sales and communication materials were bilingual, speaking to parents and teenagers simultaneously. More than 35,000 emoji translations were made during the campaign. Its cultural relevance and practical value contributed to a 200% increase in sales compared to the previous year.