If you compare everything offered to you and then choose the best, you could say you choose the comparatively better thing. And this is exactly what kompare.hr, the biggest independent comparator in Croatia offers its clients. In principal, kompare.hr is a simple digital tool that compares insurance and telco offers and enables you to make the right decision for yourself. And if you’ve never heard of them, you are a part of the reason for this campaign (thank you, btw). The goal of the campaign was to create awareness of Kompare and its service, still rather new in the Croatian market. And what better way to let people hear about Kompare than to turn it into a song? Along with a new hit song we also gave the brand a new positional slogan and it’s physical face in the form of a brand character that will make kompare.hr recognisable to all.