You know you want to

We don’t care who you are, how old you are, or how refined your palate may be – when you spot an iced tea in the fridge on a warm summer day, we know your first instinct is to drink it all in one go, right then and there. And you know it too.
That’s why, for Cedevita’s new vitamin-infused iced tea brand, we created a communication platform built around exactly that insight. And while we were at it, we also designed the packaging – centered on vibrant fruit, refreshing droplets, and tea leaves.