Cry for hydration

We often say “I’m dying of thirst” as a joke, but dehydration is deadly serious. That’s why this summer, instead of the usual warnings, we helped Studena mourn everyone who let themselves get dehydrated – in a campaign called “So You Don’t Die of Thirst.” In this campaign, the Studena Crying Women delivered the role of a lifetime, supported by unforgettable characters such as The Skeleton, The Thirsty Droplet, The Dried-Up Brain, and others.