An outstandingly chocolate campaign

We started working on our new campaign for Kraš Choco Napolitanke with scientific enthusiasm. Through the experiential-tasting method, we found out that, even in new flavors, the sweets always consist of: 1. rows of wafers, 2. creme filling inside, 3. chocolate outside. We called the phenomenon “Outstandingly Chocolate”, packed the research findings into one tasty campaign, and packed the wafers into new packaging.