It is the middle of the pandemic and, the way the year started, nobody could be sure whether the summer or the apocalypse were ahead of us. Considering all that… how could you enjoy summer and beach activities? With Pipi, it was actually very simple – when you switch to the I-don’t-give-a-Pipi state of mind, summer is wherever you are. We have turned the map of Croatia into the largest digital beach, invited everyone living our carefree philosophy to lay down their digital towel on it and show how they enjoy the summer wherever they might find themselves.
The grand prize for their carefree attitude was given out every week – the #I-don’t-give-a-Pipi Summer 2020 package that contained everything you need to feel like you’re in Dalmatia!