Summer, relaxation and love are just some of the epithets that describe the #I-don’t-give-a-Pipi philosophy. Summer is more than just the month of July, being relaxed means more than not thinking about anything… and love, love is meant for whoever, and is to be shared with anyone you want with.
The announcement, which made a lot of noise on social networks, but also on television shows and news portals, successfully conveyed the relaxed message of love and the philosophy of Pipi.
No matter where you are, what you are like… #PipiLovesYou.