Alfacar is a company with decades of successful business on home market. Thanks to their modular approach to chemistry, they have grown from small car cosmetics company to a firm that can produce any type of chemical products – from industrial chemicals to personal care products. The plan to expand to foreign markets included a rebranding that would mirror all the changes that have happened in the company life. We took their main strength – modularity – and made it into corner stone on which to build a brand. New name, slogan and web site all have modularity inwrought in them, and both client and we are very pleased with this successful make-over.