School is boring, parents are boring, homework is boring, public transportation is boring… There is little that is not boring to young consumers. We’ve decided to turn all these boring moments upside down. Tip and top, two wisecrackers created for Adria Snack’s new line of puffed snacks, have set out to find the boring things in life to turn them into fun gifs on our interactive website. Consumers were happy to join them and and began creating their own contents, turning boredom into fun in a virtual surrounding. Having a blast online and enjoying the new snack offline is a perfect way of combining the two worlds.