Imago.hr - Vijesti

IdejaX 2012: High five agency

2012/05/14 • Raiffeisen grupa • Carlsberg Croatia • Epimen • Pan • Epimen kapsule • idejaX • dobri buvljak • Welcome

We won 5 X awards at the IdejaX festival!

We are the best in the market in the following categories: social activities (The Kind-hearted Flea Market / Dobri buvljak ), financial and insurance services (RBA In Good Shape / RBA U dobroj formi ), and drinks, a category we have conquered a second year in a row (Pan Office ). As masters of all trades we have shown our skills in the following categories: the most original communication strategy ("Welcome" project) and best copywriting (Epimen capsules / Epimen kapsule). Our RBA has been named advertiser of the year, and with many of our finalists we lost the Agency of the Year award by a whisker. We were second – next year we’ll be number one.

Now get your hand up in the air and give us a high five!

RBA advertising is breaking out of the box again

2011/12/22 • Raiffeisen grupa • tv • print

With first snowflakes in Zagreb it is clear that Ivica Kostelić is going to play hard to catch powered by Raiffeisen Group in this year's season. For the ones in doubt we have produced ads and billboards. Go Ivica!

Autumn award harvest

2011/10/28 • Mobis Electronic • Raiffeisen grupa • Outdoor Akzent • Effie 2011 • Outward 2011

If you work hard through the year, autumn brings you fruits. Last night at the Outward we brought home 6 awards:
mstore campaign was the best in two categories: billboard series and citylight series. RBA sarma is the best megaboard, and RBA citylight at the tram station is the best single citylight. Majlonke won the prize for best use of outdoor media and silver in the billboard category.

Let's not forget the friday's Effie awards as well, because we once more confirmed that we are efficiently creative. We won the bronze for Majlonke and

Put your money to work

2011/10/03 • Raiffeisen grupa • tv • print

When all the bears, nightingales and tunas get lazy or completeley lose interest because of the lack of perspective in life, there is an universal solution - hire them! Learn a lesson from our new commercial and empty the money from your socks because there's a perfect job vacancy at Raiffeisen Bank savings!

Sudnji dan declared the best creatives

2011/10/03 • Raffeisen grupa • T-HT • Hrvatska lutrija • Sudnji dan

And we are most proud of the ones working at our campaigns who won the medals:

Zorko Rajčić for the best actor
in TV commercial for Hrvatska lutrija

Bruno Anković for the best director and
Tom Vujnović for the best animator
in TV commercial RBA image

Dubravko Robić for the best composer and
Predrag Dubravčić for the best director of photography
in TV commercial Every number you wish for

Medal for the best team chooser therefore goes to us.

Retired in a good RBA shape

2011/09/23 • Raiffeisen grupa • print • tv • idejaX

If next Sunday you find your grandmother feet-juggling a pan of apple strudel and poppy tray while doing handstands or your grandfather challenges you to a salto mortale from a substation in the nearby park, don't worry - new RBA account is so invigorating for the effect on their pension beneficiaries.

Let's get Flexi: get out of the mould!

2011/06/07 • Raiffeisen grupa • print • tv

Another Imago campaign takes aim against the overall fight against stereotypes: RBA FlexiPLUS checking accounts help their owners to break the mould, get rid of their inhibitions and all the usual restrictions that come with the classic account package. Our campaign for such a novel banking product therefore gets rid of the expected and the first things that come to mind when thinking of bank accounts. For our client, and for us too in this case, to be Flexi was worth it!

A bit of glory: idejaX awards!

2011/05/30 • Carlsberg Croatia • JGL • 24sata • Hrvatska Lutrija • Raiffeisen grupa • print • tv • kreativna upotreba medija • idejaX • ADCC Awards 2011

And so passes the first idejaX! Besides the hangover, we picked up a pile of awards and were most pleased by the Gold for the finest work in the beverages category for the Pan TV commercials; the Gold in the fashion, health and beauty category for the Maralys print ads; the Gold for the black and white issue of 24sata in the media and publishing category; and perhaps our favourite one - the Gold for the integrated campaign awarded for "To all who like to play" and the Croatian Lottery. Together with the other finalists, this was just enough for a great third place on the total agency chart.

Almost as good, we got some cubes for Imago analogue forward (gold) and RBA image spot and campaign (two bronzes).

And now, back to work!

Yellow at the top

2011/01/11 • Raiffeisen grupa • tv • subjective view • enlargement • sljeme • ski • Ivica Kostelić

Finding out who's the main sponsor of Ivica Kostelić during this year's Snow Queen Trophy was an easy task. The proof was present everywhere: the successful TV commercial sequel, interesting ads with expansion effect, the great restaurant menus at Sljeme... or even the streets of Zagreb intelligently decorated with advertising artefacts. Take a look at all the things we marked yellow...!

RBA changes viewers' view on commercials - for the better

2010/11/23 • Raiffeisen grupa • tv • subjective view • enlargement

There's now proof that one can make a TV commercial for a financial institution without people in grey flannel suits shaking hands, euphoric young people in love with a bank, hysterical old bats with new mattresses, fake families smiling at a TV screen, repulsive rodents, rapping bears, overblown baloons... And now here's a totally different TV spot, for Raiffeisen Bank.

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