With first snowflakes in Zagreb it is clear that Ivica Kostelić is going to play hard to catch powered by Raiffeisen Group in this year's season. For the ones in doubt we have produced ads and billboards. Go Ivica!
When all the bears, nightingales and tunas get lazy or completeley lose interest because of the lack of perspective in life, there is an universal solution - hire them! Learn a lesson from our new commercial and empty the money from your socks because there's a perfect job vacancy at Raiffeisen Bank savings!
If next Sunday you find your grandmother feet-juggling a pan of apple strudel and poppy tray while doing handstands or your grandfather challenges you to a salto mortale from a substation in the nearby park, don't worry - new RBA account is so invigorating for the effect on their pension beneficiaries.
Yes, newspapers are made of trees (too). It's a fact that fills us both with sadness and responsibility. Let's not allow that noble tree to continue it's life as a tabloid page, filled with spin, manipulation and gossip – it has it's right to better newspapers just as we, the true readers, do. Imago has just given its contribution to fight this media swarm by creating a campaign for the new weekly FORUM.
Team-building in the open is irreplaceable tool to develop company and employers. One learns the most diverse skills: coping with unfamiliar situations (opening beer bottles without the opener), overcoming the obstacles (between thirsty throat and Pan) or building team spirit (Pan can do much more with colleagues you can toast with). Our heroes are serious about the tast and have thought of a winning strategy to complete refreshment. Result is - bull's eye!
The Pan office has been busy throughout the year. It wasn't easy to visit all the conferences and still plan all the free weekends and barbecues. Plenty of overtime! With summer and the higher temperatures, working on refreshment got even more intense. Take a look at the results in their first summer episode, analyse it and let us know your first impressions. What's your refreshment strategy?
We've put together a spot for Lino Mix&Play, the new cereals from Podravka! For a supreme meal add some milk; for supreme commercials, add a bit of Imago to your advertising. And now just click&play and you'll see a spot for Mix&Play. And by the way, beware of the music: it gets inside your ear easily!
Another Imago campaign takes aim against the overall fight against stereotypes: RBA FlexiPLUS checking accounts help their owners to break the mould, get rid of their inhibitions and all the usual restrictions that come with the classic account package. Our campaign for such a novel banking product therefore gets rid of the expected and the first things that come to mind when thinking of bank accounts. For our client, and for us too in this case, to be Flexi was worth it!
And so passes the first idejaX! Besides the hangover, we picked up a pile of awards and were most pleased by the Gold for the finest work in the beverages category for the Pan TV commercials; the Gold in the fashion, health and beauty category for the Maralys print ads; the Gold for the black and white issue of 24sata in the media and publishing category; and perhaps our favourite one - the Gold for the integrated campaign awarded for "To all who like to play" and the Croatian Lottery. Together with the other finalists, this was just enough for a great third place on the total agency chart.
Almost as good, we got some cubes for Imago analogue forward (gold) and RBA image spot and campaign (two bronzes).
And now, back to work!
