Imago.hr - Vijesti

We thought and thought and finally we got it!

2006/02/17 • T-HT • additional services • telephony • Baltazar • voice mail • return call • print • tv • Davey Awards

Profesor Baltazar was always known as a big philanthropist and innovator, and this time he was more than glad to help T-Com. He came up with few free inventions that will help all of us in everyday telephoning. After the first episode of "Return Call" our tireless Baltazar didn´t have a break for a long time. In his laboratory he came up with a new, free service "Voice Mail". In the future, our good professor will continue to think wisely and ponder inventions that will help those of us suffering from acute chattiness.

All the best in 1911

2005/12/12 • Kraš • 1911 • package • tv • print • chocolate

Any self-respecting store has the new premium chocolate, respectfully named Kraš 1911 on its shelves. The name itself leads us to the correct conclusion that with the production of this line, Kraš has revealed all the luxury of its knowledge and experience. All the best is here: all of the ingredients have been carefully chosen and all of the tastes carefully arrayed. Imago was lucky enough to equip this new chocolate for its entrance into the world of exclusive delicacies. It was a very demanding task because the package had to have the same quality as the product: it had to show that this package wraps a chocolate that is already a classic!

Croatians love Kunas

2005/11/10 • T-HT • American Express • credit cards • print • tv

Even without any methodical research, we can say, with certainty, that Kuna are highly appreciated in Croatia. Everybody loves them and wants to have a lot of them. The trouble is that they have the most cunning ways of disappearing from our hands and wallets, and they disappear forever. But there is a solution: the T American Express credit card, established by Croatian Telecom and PBZ American Express. It is suitable not just for shopping and spending, but it can help thicken your home budget. As Kuna lovers, the Imago team was delighted to create and realize a campaign for this noble card.

Stop all that you are doing...

2005/10/10 • Kraš • Tortica • hypnosis • tv • print

Close your eyes . . . Relax . . . There is no new campaign for Kraš Tortica . . . We haven´t made a new package, TV, radio videos or prints . . . There is no new Tortica with coconut flavour . . . There is no Imago newsletter . . . Don´t think of Imago . . . Don´t think of Imago . . . Don´t think of Imago . . .

Gastric problems – cancelled!

2005/05/06 • Pliva • Gastal • tv • concert • gastric problems

With considerable regret, Imago announces that the legendary Gastric Problems, after their hot and fiery rule in Croatia, have been finally put to . . . rest. Of course, this isn´t just another cancelled gig, but a new TV commercial for the famous Pliva brand GASTAL. Tried numerous times, an effective, proven remedy for gastric problems, GASTAL is now available in a new package with cherry and spearmint flavors! Symptoms like heartburn, pain and flatulence are metaphorically shown as members of a really irritating heavy-metal band that cause hellish problems in the stomach . . . until their fire is extinguished by GASTAL – the rescuer of the stomach. Funny animation, perfect casting, an elegant point . . . what else we can say, apart from good job Imago! (Hmmm, if this last sentence caused you any adverse stomach action, relax and take GASTAL!)

World-wide but really just a European campaign

2005/04/26 • MVPEI • tv • print

Besides the bit of trouble European bureaucrats are giving us, there is no doubt that Croatia is geographically and culturally located in Europe. We are sure that after visiting the European Week campaign organized by the Ministry of European Integrations, everyone will now be aware of that. You don´t have to spend a lot of money on long journeys, suffer airport crowds, smoky clubs and noisy museums. For the duration of the European Week you can travel through Europe without ever having to leave Croatia. The TV videos and prints can all be seen here: get informed, learn, then make a decision on why we should join the EU!

Orange packages brings numerous advantages

2005/04/01 • Podravska banka • tv • orange • current account

The orange packages of the Podravska Bank feature a well-known favourite: orange juice is healthy and full of vitamins – so these current account packages transform regular banking into healthy banking! The campaign is tied to the characteristic orange color of Podravska Bank and has been additionally implemented with associations with health, refreshment and optimism.

Are you in the mood for some action?

2005/03/04 • T-HT • ISDN • conference connection • two connections • waiting call • phone • print • tv • Noć gutača reklama

Imago is very proud of their new client – T-HT, the T-Com brand for which we have created a new campaign. According to the initial results, we can conclude that Imago green and T-Com pink go really well together! After you see the three new ISDN TV videos, you´ll soon realize how ISDN can maintain even the most complicated connections! Videos and prints can be seen here. . . .

Where´s the fire??

2005/03/04 • Carlsberg Croatia • Pan • tv • firemen

The new PAN campaign is ready to set every fiery lover of a quality beer on fire! This time the main roles have gone to amateur firemen, who have revealed themselves as true professionals in extinguishing thirst through icy cold PAN. There´s no need to PANic – all´s well that ends well!! Watch this TV video filled with hot action and join the voluntary PAN thirst extinguishing team!

Green Team international Imago success

2004/12/23 • Carlsberg International • Tuborg • tv

Carlsberg International is one of the most loyal clients of the Imago agency: for the past six years we have been putting together and performing the creative solutions for brand advertising such as PAN, Carlsberg and Tuborg Gold. Our successful work on these brands has resulted in the invitation by Carlsberg to participate in an international competition for the launch of the Tuborg Green beer on the European market. Imago has offered its own creative concept – Green Team – a dynamic TV video that combined in an original way the world of music, fun and Carlsberg beer. By visually combining the DJ and the girl at the bar, we showed what it takes to have a good time: real music and real beer, and thus illustrating the Tuborg Green slogan – The Fun Starts Here! And the fun really has started: our concept proved itself the best in the category (in direct competition with other respected world agencies) and has resulted in the production of a TV video that has been shown in markets in Iceland, Turkey and Bulgaria.The video has been widely accepted, proof for which arrives from next door: the video has been selected in the competition for best video of the season 2003/2004!

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