RBA advertising is breaking out of the box again

With first snowflakes in Zagreb it is clear that Ivica Kostelić is going to play hard to catch powered by Raiffeisen Group in this year's season. For the ones in doubt we have produced ads and billboards. Go Ivica!

Put your money to work

When all the bears, nightingales and tunas get lazy or completeley lose interest because of the lack of perspective in life, there is an universal solution - hire them! Learn a lesson from our new commercial and empty the money from your socks because there's a perfect job vacancy at Raiffeisen Bank savings!

Fancy a soup?

Here's a small snack served from the fairytale world of nature. Take a look, click...

Fight for our right to read better newspapers

Yes, newspapers are made of trees (too). It's a fact that fills us both with sadness and responsibility. Let's not allow that noble tree to continue it's life as a tabloid page, filled with spin, manipulation and gossip – it has it's right to better newspapers just as we, the true readers, do. Imago has just given its contribution to fight this media swarm by creating a campaign for the new weekly FORUM.

The best strategy for refreshment

Team-building in the open is irreplaceable tool to develop company and employers. One learns the most diverse skills: coping with unfamiliar situations (opening beer bottles without the opener), overcoming the obstacles (between thirsty throat and Pan) or building team spirit (Pan can do much more with colleagues you can toast with). Our heroes are serious about the tast and have thought of a winning strategy to complete refreshment. Result is - bull's eye!

Saved by the shades

The Pan office has been busy throughout the year. It wasn't easy to visit all the conferences and still plan all the free weekends and barbecues. Plenty of overtime! With summer and the higher temperatures, working on refreshment got even more intense. Take a look at the results in their first summer episode, analyse it and let us know your first impressions. What's your refreshment strategy?

Ch-ch-check this out!

We've put together a spot for Lino Mix&Play, the new cereals from Podravka! For a supreme meal add some milk; for supreme commercials, add a bit of Imago to your advertising. And now just click&play and you'll see a spot for Mix&Play. And by the way, beware of the music: it gets inside your ear easily!

A bit of glory: idejaX awards!

And so passes the first idejaX! Besides the hangover, we picked up a pile of awards and were most pleased by the Gold for the finest work in the beverages category for the Pan TV commercials; the Gold in the fashion, health and beauty category for the Maralys print ads; the Gold for the black and white issue of 24sata in the media and publishing category; and perhaps our favourite one - the Gold for the integrated campaign awarded for "To all who like to play" and the Croatian Lottery. Together with the other finalists, this was just enough for a great third place on the total agency chart.

Almost as good, we got some cubes for Imago analogue forward (gold) and RBA image spot and campaign (two bronzes).

And now, back to work!

Subject: watch the new Pan ads ASAP!

Dear Co-worker,

Have you ever had one too many at the office party? Or, have you pointlessly been yearning for Ellie from accounting for years? Maybe you've 'accidentally' brought home post-it notes or you think that mobbing is a new mobile business tariff? If so, please watch the videos in the attachment ASAP and report your feedback.

Best regards,

Imago

P.S. Old Patty retired.

And the Golden Pan for campaign of the day goes to...

...Imago! Thanks goes to the gentleman who rolled the camera with a smile for the 20th time, the boys from catering who got up at 4 a.m. to cook the sausages, the guys who moved the lighting around until the darkness blurred their eyes, and all the other heroes who were shooting this spot without warm underpants at -5 C.
And you! Reward yourselves with this Golden Pan spot!

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