Mercator intensifies cooperation with Croatia

2004/10/19 • Mercator • tv • print • Scots

Mercator, as one of the largest market chains in this part of Europe, and as the leading market chain in Slovenia, has put its trust in the advertizing of its biggest projects in the Imago advertising agency! The campaign, which just started in Slovenia and that will soon be shown in other regions where Mercator is present, is based on simple but visually attractive ideas that communicate the two main Mercator advantages: reasonable prices and the joy of shopping. In the first TV video, the affordable prices of the Mercator hypermarkek were recognized even by the friendly Scots that came into the store because "anyone that appreciates the best prices goes to Mercator"! Besides the video, our friendly shopping tourists also appear on the printed materials, and the tartan motifs from their kilts will become the recognizable visual code in all Mercator stores. Besides the affordable prices, we also need to mention the joy of shopping to be had in the pleasantly decorated and well- equipped Mercator stores. This is the subject of the next TV videos when we see what customers would do to enjoy Mercator a little bit longer! Mercator will be presented, both to existing and to future customers, as a unique combination of the pleasant and the useful . And this will be the future slogan for this respected company: Mercator "Pleasant and useful".

Touching highly recommendable

2004/06/02 • Belupo • I.touch • print • tv

Watch TV telop and see the printed ads that come with the launching of Belupo´s cosmetic line, or just enjoy the pictures on the packaging (the superiority of the design was recognized by this year´s CRO PACK). The photographs for the prints were taken by Marko Grubisic and the rest of the production was carried out by the Imago team! From now on it´s so easy to look and feel good!

Best way to cool down – Pan. Refresh your day!

2004/03/18 • Carlsberg Croatia • Pan • print • tv • car wash

Here comes summer refreshment before the summer!!! This year´s Pan campaign, with even more refreshment, was filmed in the Republic of South Africa as a great introduction to our own long hot summer. Refresh your day with Pan and this TV ad. And there are more Pan refreshments on the way . . . Be sure to check it out!

Pan refresh your day!

2004/03/18 • Carlsberg Croatia • Pan • tv • print • wedding • refreshment

The TV ad that revived Pan!! Remarkable selling results as a direct consequence of a smart and brave strategy of repositioning! Not that we are bragging, but indexes and the quantity of sales are just enormous! So, we do have something to brag about, don´t we? This TV ad is something you either love or hate, but you have to admit one thing: sooner or later you´ll find yourself in a similar situation!

I Love Ledo

2002/09/17 • Ledo • print • tv

So, I really love Ledo, a TV ad from a time when love ruled. And what happened to love? Just this and other ads!

Movie premiere of the new Tuborg Classic

2002/03/12 • Carlsberg Croatia • Tuborg Classic • film • tv • print • event

Promotion of the new, movie beer. Idea and realization: ours. Brand: international. A real classic! And only the best becomes a classic!

Voćko juices in a cool package!

2002/01/05 • Lura pića • Voćko • package • print • tv

Cool, isn´t it? Yep, its small and black, that´s why we love it . . . Who wants fruit? . . .

Redesign of Dukat on TV and in print

2001/03/09 • Dukat • tv • print

The numerous package transformations of Dukat´s products were accompanied by different television and print ads.

Ledo Chocomax hot experience in a crowded elevator

2000/05/09 • Ledo • Chocomax • print • tv • lift • Festo 2000

The male part of the team couldn´t decide: ice cream or a girl in an elevator? What would you decide?

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Tuborg and music

2000/02/12 • Carlsberg Croatia • Tuborg • print • music

Tuborg loves music and it is a part of its world, which can be seen through diverse actions and sponsorships. We are proud to present Imago´s view on the relationship between Tuborg and music. We should mention that we presented these visuals as posters that were framed and then offered to cafe owners as additional promo materials. The pleasure was mutual.

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