With first snowflakes in Zagreb it is clear that Ivica Kostelić is going to play hard to catch powered by Raiffeisen Group in this year's season. For the ones in doubt we have produced ads and billboards. Go Ivica!
When all the bears, nightingales and tunas get lazy or completeley lose interest because of the lack of perspective in life, there is an universal solution - hire them! Learn a lesson from our new commercial and empty the money from your socks because there's a perfect job vacancy at Raiffeisen Bank savings!
If next Sunday you find your grandmother feet-juggling a pan of apple strudel and poppy tray while doing handstands or your grandfather challenges you to a salto mortale from a substation in the nearby park, don't worry - new RBA account is so invigorating for the effect on their pension beneficiaries.
Yes, newspapers are made of trees (too). It's a fact that fills us both with sadness and responsibility. Let's not allow that noble tree to continue it's life as a tabloid page, filled with spin, manipulation and gossip – it has it's right to better newspapers just as we, the true readers, do. Imago has just given its contribution to fight this media swarm by creating a campaign for the new weekly FORUM.
Another Imago campaign takes aim against the overall fight against stereotypes: RBA FlexiPLUS checking accounts help their owners to break the mould, get rid of their inhibitions and all the usual restrictions that come with the classic account package. Our campaign for such a novel banking product therefore gets rid of the expected and the first things that come to mind when thinking of bank accounts. For our client, and for us too in this case, to be Flexi was worth it!
And so passes the first idejaX! Besides the hangover, we picked up a pile of awards and were most pleased by the Gold for the finest work in the beverages category for the Pan TV commercials; the Gold in the fashion, health and beauty category for the Maralys print ads; the Gold for the black and white issue of 24sata in the media and publishing category; and perhaps our favourite one - the Gold for the integrated campaign awarded for "To all who like to play" and the Croatian Lottery. Together with the other finalists, this was just enough for a great third place on the total agency chart.
Almost as good, we got some cubes for Imago analogue forward (gold) and RBA image spot and campaign (two bronzes).
And now, back to work!
Three of Imago's works have entered into one of the most prestigious international books of advertising and design: the Art Directors Club of Europe book.
Revise your knowledge of these works so you don't fail the Knowledge of Croatian Creative Advertising:
Woman`s room | Volunteers | Greeting.
Pan decided to help Medveščak and bring in the new members for the playoffs. To be certain that the new 'bear' would fit, first we had to conduct a few tests. Which tests? Take a look at the aftermath.
How many times have you looked at a citylight poster without knowing what it's about? Or found yourself dizzy with the colours on billboards? Not ours! User friendliness is far more viral than computer viruses, and it has just crossed from the world of tech into the world of advertising. To cut a long story short, we tried to ease the share of information about m store shops, which make top technology achievements easy to understand. It turned out great, as it always does when we have that necessary click with a new client.
Good old 988 is now retired and the youngster 11 888 is inheriting his office. For all of you that remember times past with nostalgia and the years of his faithful service in providing important numbers and address reminders (singing under the balconies of unreachable maids), we created a romantic campaign (as romantic as we get). TV commercials, print and citylight ads, billboards and new media - we mixed the media mix to make even the dumbest of you remember: 988 becomes 11 888!
