2004/11/15 •
Mercator • tv
After the friendly Scots discovered Mercator as a place of affordable shopping, here comes the next video, revealing that Mercator, besides low prices, has other aces up its sleeve. Apart from shelter for those who value low prices, Mercator stores have been recognized as a place for perfectly pleasant shopping: customers are welcomed by friendly and polite personnel in an environment that conveys the relaxed atmosphere of the store. And so it comes as little surprise that some customers want to stay there even after closing time! What customers are prepared to do just to stay there and by which means, you´ll find out for yourselves in the following TV video. With this video we continue to represent Mercator as a unique combination of the pleasant and the useful: after our tale of the useful, represented by the invasion of the Scots on Mercator stores, here´s our presentation of that pleasant part – a story of a funny shenanigan made by the customer just to . . .
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2004/10/19 •
Mercator • tv • print • Scots
Mercator, as one of the largest market chains in this part of Europe, and as the leading market chain in Slovenia, has put its trust in the advertizing of its biggest projects in the Imago advertising agency! The campaign, which just started in Slovenia and that will soon be shown in other regions where Mercator is present, is based on simple but visually attractive ideas that communicate the two main Mercator advantages: reasonable prices and the joy of shopping. In the first TV video, the affordable prices of the Mercator hypermarkek were recognized even by the friendly Scots that came into the store because "anyone that appreciates the best prices goes to Mercator"! Besides the video, our friendly shopping tourists also appear on the printed materials, and the tartan motifs from their kilts will become the recognizable visual code in all Mercator stores. Besides the affordable prices, we also need to mention the joy of shopping to be had in the pleasantly decorated and well- equipped Mercator stores. This is the subject of the next TV videos when we see what customers would do to enjoy Mercator a little bit longer! Mercator will be presented, both to existing and to future customers, as a unique combination of the pleasant and the useful . And this will be the future slogan for this respected company: Mercator "Pleasant and useful".
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