Let's admit it: we let hockey fever overcome us! Is there a better way to moisten your palate than a glass of icy Pan? Of course not! That's why we decided to treat the bravest and the most determined fans of Medveščak with their favourite drink. Well, they couldn't get it without a fight (or breaking the ice around the coupon)! Free refreshment was waiting for those who did in Zagreb Arena.
We forward mail and we're not ashamed! It's all about analogue forwards that filled the boxes of the people we care for with good wishes, which they could then spread further on.
At the festival of creative communication, the Judgement Day (Sudnji dan) of creativity, we were judged soundly and well. On the proud chest of Vanja Blumenšajn shone the Order of the Creation of the Year, with two great honours for a great work. The listing of Ženska soba (Woman's Room) ad was judged to be the best print ad, and the same ad was awarded with the best use of new media.
Congratulations to all the other winners, especially Luka Zima (the best music in TV or radio ads), and Sven Pepeonik (the best cinematography in a TV ad), who worked with us on the TV commercial for Kraš Bajadera.
Our wish is for an even better festival next year, and we hope we're destined to see you there next year.
Imago's entry at the annual Art Directors Club Croatia awards was most impressive. The Zagreb Volunteer Centre poster earned the Gold in the Poster/Billboard/CityLight category, while a Gold was also awarded to the "Bring the problem into the light" print ad for Ženska soba (Woman's Room), while Imago's New Year's card received the Silver in the Other category.
Besides the awards we also received tickets for the Barcelona event, where we will fight for ADCE Awards 2010. Keep your fingers crossed!
The ADCC Awards are the annual awards for best work in design, advertising and marketing communication in Croatia.
When your brand promises and calls for actions that blur faith in the afterlife, you wish to do something good and redeem yourself. Is there a better way than volunteering for the Volunteer Centre? Imago designed and produced posters and then spread them at high frequency locations throughout the city. Once a person passing by takes one and unwraps it, he can immediately glue it to the closest flat surface and, by doing so, sometimes even unconsciously, partakes in his first act of volunteering. To volunteer is simple and easy, and perhaps the easiest way for a person to feel good about themselves. Believe us, we did.
Inappropriate comments, inappropriate touching and other forms of unwanted conduct of a sexual nature often leaves deep but invisible consequences. Faced with this challenge we created an interactive print ad for Ženska soba (Woman's Room), which brings the problem of sexual harassment out into the light. Raise your voice and be a part of the solution, not the problem.
www.zenskasoba.hr
Attentive staff from T-Com info service knows the numbers, dialing the 988 number, knowledge of a genious is available to you every day by phone or SMS. And the knowledge of marketing geniouses and all materials from this campaign, is available right here.
