Nobody watches television. Or advertisements. Commercials are stupid and do not work. Especially extensions of last years campaigns... Or those with children. Or dogs. And especially those with children and dogs together... So: do not think about stupid commercials... Do not think about tartlet Tortica... Do not think about Tortica... Do not think about Tortica...
Oh, this everyday life. We wave, we call, we play, we work, we have fun - a whole galaxy of gimcracks to do. All this is a lot more cheerfull to do along with a piece of chocolate. And the most plain things become almost like a dance to the rhythm of serenity.
We redesigned the famous Kraš Dorina chocolate and afterwards got down to business: the introduction of Dorina cooking chocolate and Dorina Full Cool. In so doing, we learned two useful things: first, when making the chocolate it is good to have a helper who will ensure that everything goes right; and second, if you have a product designed for youngsters, you have to prepare yourself for the torrent of complaint from those eternal malcontents! Meet the new Dorina look and see the stories of Grandma the whisperer along with the youngsters complaints on the new Dorina Full Cool Chocolate!
Any self-respecting store has the new premium chocolate, respectfully named Kraš 1911 on its shelves. The name itself leads us to the correct conclusion that with the production of this line, Kraš has revealed all the luxury of its knowledge and experience. All the best is here: all of the ingredients have been carefully chosen and all of the tastes carefully arrayed. Imago was lucky enough to equip this new chocolate for its entrance into the world of exclusive delicacies. It was a very demanding task because the package had to have the same quality as the product: it had to show that this package wraps a chocolate that is already a classic!
Close your eyes . . . Relax . . . There is no new campaign for Kraš Tortica . . . We haven´t made a new package, TV, radio videos or prints . . . There is no new Tortica with coconut flavour . . . There is no Imago newsletter . . . Don´t think of Imago . . . Don´t think of Imago . . . Don´t think of Imago . . .
Delightful, isn´t it? Wait till you see the results! The advertising and sales results! A delightful combination of a delightful product and delightful communication!
