To paraphrase that old saying "A bottle by your side and you are never alone." Especially if the bottle is given the gift of talk. And how did we manage, with limited resources, to turn something standard and boring into something fun and transform the bottle of Tuborg Green into a funny companion by using peel-off back label, see here.
The best evidence of beers effectiveness and functionality is the one collected through experience. Although our method of questioning in this case was more FUNtific than scientific, the number of people who had a crazy & unforgettable time on Tuborg Green Fest, we consider as reliable evidence of superpositve Tuborg Green mix of action and music to all age groups.
This year in Opatija, except with a hangover, we came back with a tone of Bells for our advertising and artistic work.
At the Festo, «fatal for fingers» tartlet Tortica Finger has bitten the silver bell for TV spot, a series of TV spots and the bronze bell for a series of prints.
Parents of our Zhao Mia may stop worrying because the radio ad for the Dorina rice picked up a silver bell. In the events category silver bell has become green from Greencajt, and the paper on which print ad for Pivac was awarded, the silver bell still smelled of dried meat.
That we know how to pack well shows the CroPak Award 2008 for Dukat + functional milk, that we received in the category of graphic design packaging, display and labels of Croatian products/series.
If only this ringing in my ears would finally stop...
In our terms even the "ordinary" carnivals are quite ok, but a combination of a concert night and a carnival seemed even a bit more enjoyable! Fortunately, Tuborg Green is always in a mood for organizing such fun events. The formula was simple: Tuborg Green + Carnival = Greeneval, Get it? Basically,in the city of Rijeka, last Saturday, crazy atmosphere was present with TBF, Majke, Connect and Disco'n'action. In one word, it really was the craziest day of the carnival.
Like some kind of a snow squall, Tuborg Christmas Brew party swept away the boredom out of Zagreb. On Friday evening, all who know what a good party is, joined the Tuborg Christmas Brew parade on the route from SD Sava to SD Cvjetno naselje, until the final show on Britanac. With free beer and Christmas supplies, on the trucks, buses and doubledeckers, everybody danced to live music of Žive legende and Dino Dvornik with the support of DJs and Zlih Bubnjara. The town was filled with good vibrations, good music and most importantly good energy.
The coolest party boys and girls ended their night at afterpartys throughout night clubs in Zagreb. Season of Christmas parties have started!
In these time of fast food and online shopping we are used to having it all served at our feet. Thus, these days in Zagreb, citylights flooded with Tuborg Green appeared out of nowhere. We played a bit and for the occasion transformed all of surfaces into coolers filled with beer. Those who have already tried Tuborg Green know how good it feels to hold a speciment of chilled party beer in hand. We tried to refresh the memory of all those by passers in the streets of Zagreb while they are waiting for a tram, or a girl, or are just simply bored - because with Tuborg Green it can never be boring.
The party starts when you go green! On the new Tuborg Green web page you can see the virtual party, where party people from the Ukraine, Iceland, Latvia, Serbia and Montenegro will simultaneously enjoy and have fun together! Imago won the international competition for the production of the new visual identity of the Tuborg web page for the world famous Carlsberg International brewery. After our success at this competition for the Tuborg Green TV video, we´ll make the whole net go green!
Carlsberg International is one of the most loyal clients of the Imago agency: for the past six years we have been putting together and performing the creative solutions for brand advertising such as PAN, Carlsberg and Tuborg Gold. Our successful work on these brands has resulted in the invitation by Carlsberg to participate in an international competition for the launch of the Tuborg Green beer on the European market. Imago has offered its own creative concept – Green Team – a dynamic TV video that combined in an original way the world of music, fun and Carlsberg beer. By visually combining the DJ and the girl at the bar, we showed what it takes to have a good time: real music and real beer, and thus illustrating the Tuborg Green slogan – The Fun Starts Here! And the fun really has started: our concept proved itself the best in the category (in direct competition with other respected world agencies) and has resulted in the production of a TV video that has been shown in markets in Iceland, Turkey and Bulgaria.The video has been widely accepted, proof for which arrives from next door: the video has been selected in the competition for best video of the season 2003/2004!
Made by Imago´s designers and developers, with altered appearance and cleaner interface, Tuborg´s new web site now offers a totally new graphic chat along with a renewed party portal with voting for the best picture from Tuborg parties with new gadgets ready for download.
Promotion of the new, movie beer. Idea and realization: ours. Brand: international. A real classic! And only the best becomes a classic!
