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IdejaX 2012: High five agency

2012/05/14 • Raiffeisen grupa • Carlsberg Croatia • Epimen • Pan • Epimen kapsule • idejaX • dobri buvljak • Welcome

We won 5 X awards at the IdejaX festival!

We are the best in the market in the following categories: social activities (The Kind-hearted Flea Market / Dobri buvljak ), financial and insurance services (RBA In Good Shape / RBA U dobroj formi ), and drinks, a category we have conquered a second year in a row (Pan Office ). As masters of all trades we have shown our skills in the following categories: the most original communication strategy ("Welcome" project) and best copywriting (Epimen capsules / Epimen kapsule). Our RBA has been named advertiser of the year, and with many of our finalists we lost the Agency of the Year award by a whisker. We were second – next year we’ll be number one.

Now get your hand up in the air and give us a high five!

Tisuće zadovoljnih ku*aca

2012/05/10 • Epimen • Epimen kapsule • print • idejaX

Penetrating the market depends on how the communication is visible. So how to communicate the miraculous effect of Epimen capsules for male potency enhancement? We decided to skip a character and came to this conclusion: one skipped character tells more than lots of written characters.

We just got squared

2012/05/07 • ADCC Awards 2012 • print • tv • Carlsberg Croatia

With two cube awards we picked at Art Directors Club Croatia Awards 2012.

We've been awarded bronze for TV commercial Pan paintball, and another bronze for Imago Christmas card for best work in category promotion/sampling/direct mailing.

Nice intro into next weekend's IdejaX.

New article!

2012/04/12 • idejaX • Hura • tv • print

To publish a new article on Imago web site we need:
a) to work on a communication for IdejaX
b) prepare submissions for IdejaX
c) pack bathing suits for IdejaX
d) all of the above

Autumn award harvest

2011/10/28 • Mobis Electronic • Raiffeisen grupa • Outdoor Akzent • Effie 2011 • Outward 2011

If you work hard through the year, autumn brings you fruits. Last night at the Outward we brought home 6 awards:
mstore campaign was the best in two categories: billboard series and citylight series. RBA sarma is the best megaboard, and RBA citylight at the tram station is the best single citylight. Majlonke won the prize for best use of outdoor media and silver in the billboard category.

Let's not forget the friday's Effie awards as well, because we once more confirmed that we are efficiently creative. We won the bronze for Majlonke and

Sudnji dan declared the best creatives

2011/10/03 • Raffeisen grupa • T-HT • Hrvatska lutrija • Sudnji dan

And we are most proud of the ones working at our campaigns who won the medals:

Zorko Rajčić for the best actor
in TV commercial for Hrvatska lutrija

Bruno Anković for the best director and
Tom Vujnović for the best animator
in TV commercial RBA image

Dubravko Robić for the best composer and
Predrag Dubravčić for the best director of photography
in TV commercial Every number you wish for

Medal for the best team chooser therefore goes to us.

Retired in a good RBA shape

2011/09/23 • Raiffeisen grupa • print • tv • idejaX

If next Sunday you find your grandmother feet-juggling a pan of apple strudel and poppy tray while doing handstands or your grandfather challenges you to a salto mortale from a substation in the nearby park, don't worry - new RBA account is so invigorating for the effect on their pension beneficiaries.

The best strategy for refreshment

2011/08/30 • Carlsberg Croatia • Pan • tv • idejaX

Team-building in the open is irreplaceable tool to develop company and employers. One learns the most diverse skills: coping with unfamiliar situations (opening beer bottles without the opener), overcoming the obstacles (between thirsty throat and Pan) or building team spirit (Pan can do much more with colleagues you can toast with). Our heroes are serious about the tast and have thought of a winning strategy to complete refreshment. Result is - bull's eye!

Saved by the shades

2011/07/25 • Carlsberg Croatia • Pan • tv • idejaX

The Pan office has been busy throughout the year. It wasn't easy to visit all the conferences and still plan all the free weekends and barbecues. Plenty of overtime! With summer and the higher temperatures, working on refreshment got even more intense. Take a look at the results in their first summer episode, analyse it and let us know your first impressions. What's your refreshment strategy?

A bit of glory: idejaX awards!

2011/05/30 • Carlsberg Croatia • JGL • 24sata • Hrvatska Lutrija • Raiffeisen grupa • print • tv • kreativna upotreba medija • idejaX • ADCC Awards 2011

And so passes the first idejaX! Besides the hangover, we picked up a pile of awards and were most pleased by the Gold for the finest work in the beverages category for the Pan TV commercials; the Gold in the fashion, health and beauty category for the Maralys print ads; the Gold for the black and white issue of 24sata in the media and publishing category; and perhaps our favourite one - the Gold for the integrated campaign awarded for "To all who like to play" and the Croatian Lottery. Together with the other finalists, this was just enough for a great third place on the total agency chart.

Almost as good, we got some cubes for Imago analogue forward (gold) and RBA image spot and campaign (two bronzes).

And now, back to work!

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