When you know your customers so well that you can communicate telepathically, it means that you've built a well-known brand. And if you mindread their wishes, you'll know why Kraš launched a new Tortica with the taste of _ _ _ _ _ _ _ _ !
Since their inception in 1968, the Effie Awards have become an international symbol for marketing effectiveness. The first Croatian Effie Awards were held on Friday, October 2nd in seven categories for the best national campaigns over the past two years. Imago also confirmed its effectiveness in this competition by winning the largest number of these prestigious awards: Gold for the RBA Vlatkica, , Silver for the "Watch your fingers" Kraš Tortica finger and , Bronze for the T-Com "Ivo" campaign, MAXtv Potatoeeees and another Bronze for the launch of the new Pan bottle.
This year in Opatija, except with a hangover, we came back with a tone of Bells for our advertising and artistic work.
At the Festo, «fatal for fingers» tartlet Tortica Finger has bitten the silver bell for TV spot, a series of TV spots and the bronze bell for a series of prints.
Parents of our Zhao Mia may stop worrying because the radio ad for the Dorina rice picked up a silver bell. In the events category silver bell has become green from Greencajt, and the paper on which print ad for Pivac was awarded, the silver bell still smelled of dried meat.
That we know how to pack well shows the CroPak Award 2008 for Dukat + functional milk, that we received in the category of graphic design packaging, display and labels of Croatian products/series.
If only this ringing in my ears would finally stop...
BJELOLASICA Croatian bowler with the most winning trophies and a member of the national bowling team Mate Keglević became a participant in the unusual event that threatend and potentially ended his career. „I was preparing for the world bowling championship in Caracas. After my fitness training, in the locker of my changing room I found tartlet Tortica white finger. Everyone knows that right after bowling my second love is white chocolate. The taste of crunchy white chocolate, which I enjoyed so much, turned into horror when I returned to the hall and tried to pick up the ball. The thumb and forefinger of my right hand disappeared!“ – Keglević said sobbing through tears. „After recovering, my best solution was to find a different career path in playing boules where I could set up new records“ – Keglević concluded. The news from the bowling team are: in sign of support , in the upcoming Championship in Caracas, the whole team will perform with black bowling balls.
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Just when you thought that the hypno odyssey through the crispy choco delicacies is near its end, the empire strikes back. A new tartlet Tortica with orange flavor is launched. Just like the beloved chocolate tartlet Tortica, this will also mesmerize and hypnotize taste buds and stomachs of all lovers of sweet and fruity aromas, and rumor has it, that it is so good that not even other species can resist her...
Do not look at TV and print.
Nobody watches television. Or advertisements. Commercials are stupid and do not work. Especially extensions of last years campaigns... Or those with children. Or dogs. And especially those with children and dogs together... So: do not think about stupid commercials... Do not think about tartlet Tortica... Do not think about Tortica... Do not think about Tortica...
Close your eyes . . . Relax . . . There is no new campaign for Kraš Tortica . . . We haven´t made a new package, TV, radio videos or prints . . . There is no new Tortica with coconut flavour . . . There is no Imago newsletter . . . Don´t think of Imago . . . Don´t think of Imago . . . Don´t think of Imago . . .
