Here comes summer refreshment before the summer!!! This year´s Pan campaign, with even more refreshment, was filmed in the Republic of South Africa as a great introduction to our own long hot summer. Refresh your day with Pan and this TV ad. And there are more Pan refreshments on the way . . . Be sure to check it out!
The TV ad that revived Pan!! Remarkable selling results as a direct consequence of a smart and brave strategy of repositioning! Not that we are bragging, but indexes and the quantity of sales are just enormous! So, we do have something to brag about, don´t we? This TV ad is something you either love or hate, but you have to admit one thing: sooner or later you´ll find yourself in a similar situation!
Hot, really hot . . . But, the truth is that this TV ad, made completely under our production, was recorded in the winter in extremely low temperatures with the wild bora wind blowing. So how could we not like it? Especially as we had to keep those girls warm . . .
