Mild or hot?

2005/11/03 • Podravka • Podravka Ketchup • mild or hot • print • Davey Awards • Outward 2006 • 15. MIAF

We have heard of road holes, mouse holes, law holes, ozone holes, black holes . . . but a campaign with a hole? That´s something new! And so are the new and cool Podravka mild and hot ketchups. Usually the most productive ideas are the simple ones! We played with the media to clearly illustrate the benefits on the new products and the differences in the two flavors. The competition can go and hide inside a mouse hole!

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Clients

24sata • Atlantic Grupa • Badel • Belupo • Caritas • Carlsberg Croatia • Carlsberg Croatia • Carlsberg International • Carnet • Drogerie Markt • Dukat • Hrvatska Lutrija • Hrvatska lutrija • JGL • Ledo • Lura pića • Kalničke vode • Kraš • Mercator • Mobis Electronic • MVPEI • Nestle • Outdoor Akzent • Pivac • Pliva • Podravka • Podravska banka • Projektil • Raffeisen grupa • Raiffeisen grupa • Red Bull • T-HT • Večernji list • Zvijezda • Ženska soba

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Work

city-light • citylight • creative use of media • event • Facebook application • kreativna upotreba medija • package • packaging • print • tv • web

Awards

15. MIAF • 16. MIAF • 17. MIAF • ADCC Awards 2010 • ADCC Awards 2011 • ADStar • Ads of the world • Bug top25 • CROPAK 2008 • CSSmania • Davey Awards • Direct marketing days • Effie 2009 • Effie 2010 • Effie 2011 • Eurobest 2009 • FAB Awards 2006 • Festo 2000 • Festo 2008 • Festo 2009 • Golden Drum 2008 • idejaX • Magdalena 2009 • Noć gutača reklama • Outward 2006 • Outward 2011 • SEMPL12 • SEMPL9 • Sudnji dan • Zlatna kuna

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