You unwrap. You poster. You volunteer.
When your brand promises and calls for actions that blur faith in the afterlife, you wish to do something good and redeem yourself. Is there a better way than volunteering for the Volunteer Centre? Imago designed and produced posters and then spread them at high frequency locations throughout the city. Once a person passing by takes one and unwraps it, he can immediately glue it to the closest flat surface and, by doing so, sometimes even unconsciously, partakes in his first act of volunteering. To volunteer is simple and easy, and perhaps the easiest way for a person to feel good about themselves. Believe us, we did.
