RBA advertising is breaking out of the box again
With first snowflakes in Zagreb it is clear that Ivica Kostelić is going to play hard to catch powered by Raiffeisen Group in this year's season. For the ones in doubt we have produced ads and billboards. Go Ivica!
Autumn award harvest
If you work hard through the year, autumn brings you fruits. Last night at the Outward we brought home 6 awards:
mstore campaign was the best in two categories: billboard series and citylight series. RBA sarma is the best megaboard, and RBA citylight at the tram station is the best single citylight. Majlonke won the prize for best use of outdoor media and silver in the billboard category.
Let's not forget the friday's Effie awards as well, because we once more confirmed that we are efficiently creative. We won the bronze for Majlonke and
Put your money to work
When all the bears, nightingales and tunas get lazy or completeley lose interest because of the lack of perspective in life, there is an universal solution - hire them! Learn a lesson from our new commercial and empty the money from your socks because there's a perfect job vacancy at Raiffeisen Bank savings!
Sudnji dan declared the best creatives
And we are most proud of the ones working at our campaigns who won the medals:
Zorko Rajčić for the best actor
in TV commercial for Hrvatska lutrija
Bruno Anković for the best director and
Tom Vujnović for the best animator
in TV commercial RBA image
Dubravko Robić for the best composer and
Predrag Dubravčić for the best director of photography
in TV commercial Every number you wish for
Medal for the best team chooser therefore goes to us.
Retired in a good RBA shape
If next Sunday you find your grandmother feet-juggling a pan of apple strudel and poppy tray while doing handstands or your grandfather challenges you to a salto mortale from a substation in the nearby park, don't worry - new RBA account is so invigorating for the effect on their pension beneficiaries.
Fight for our right to read better newspapers
Yes, newspapers are made of trees (too). It's a fact that fills us both with sadness and responsibility. Let's not allow that noble tree to continue it's life as a tabloid page, filled with spin, manipulation and gossip – it has it's right to better newspapers just as we, the true readers, do. Imago has just given its contribution to fight this media swarm by creating a campaign for the new weekly FORUM.
The best strategy for refreshment
Team-building in the open is irreplaceable tool to develop company and employers. One learns the most diverse skills: coping with unfamiliar situations (opening beer bottles without the opener), overcoming the obstacles (between thirsty throat and Pan) or building team spirit (Pan can do much more with colleagues you can toast with). Our heroes are serious about the tast and have thought of a winning strategy to complete refreshment. Result is - bull's eye!
Saved by the shades
The Pan office has been busy throughout the year. It wasn't easy to visit all the conferences and still plan all the free weekends and barbecues. Plenty of overtime! With summer and the higher temperatures, working on refreshment got even more intense. Take a look at the results in their first summer episode, analyse it and let us know your first impressions. What's your refreshment strategy?
