Fridge citylight
Client: Carlsberg Croatia
Brand: Tuborg Green
Project: Fridge Citylight
Year: 2006.
Client: Carlsberg Croatia
Brand/Project: Tuborg Green
Year: 2006
To approach the Tuborg target audience (18-24) in an innovative and fun way by combining street marketing methods and traditional media.
Citylights in pedestrian zones at 7 busy Zagreb locations were transformed into Tuborg refrigerators. We installed real shelves, made door knobs and filled the shelves with Tuborg. At the end of the campaign, we opened the doors and allowed free sampling.
Citylights caused a continued interest including the direct reaction of Tuborg lovers passing by. As well as positive commentary, letters and praise of this initiative, some citylights were broken into, and the thirsty passersby emptied the refrigerators. Creative use of this traditional media got the press interested, and after the first break in, a wave of related news articles followed.
Sempl 2006
Slovenia, Portorož
Golden sempler in Innovative use of existing media category
Festo 2006
Croatia, Opatija
Silver bell in Creative
use of media category
16. MIAF
Russia, Moscow
Finalist in print and
outdoor advertising
category