Fridge citylight

Client: Carlsberg Croatia
Brand/Project: Tuborg Green
Year: 2006

Challenge

To approach the Tuborg target audience (18-24) in an innovative and fun way by combining street marketing methods and traditional media.

Solution

Citylights in pedestrian zones at 7 busy Zagreb locations were transformed into Tuborg refrigerators. We installed real shelves, made door knobs and filled the shelves with Tuborg. At the end of the campaign, we opened the doors and allowed free sampling.

Result

Citylights caused a continued interest including the direct reaction of Tuborg lovers passing by. As well as positive commentary, letters and praise of this initiative, some citylights were broken into, and the thirsty passersby emptied the refrigerators. Creative use of this traditional media got the press interested, and after the first break in, a wave of related news articles followed.

Awards

Sempl 2006
Slovenia, Portorož
Golden sempler in Innovative use of existing media category

Festo 2006
Croatia, Opatija
Silver bell in Creative
use of media category

16. MIAF
Russia, Moscow
Finalist in print and
outdoor advertising
category

Clients

24sata • Atlantic Grupa • Badel • Belupo • Caritas • Carlsberg Croatia • Carlsberg Croatia • Carlsberg International • Carnet • Drogerie Markt • Dukat • Hrvatska Lutrija • Hrvatska lutrija • JGL • Ledo • Lura pića • Kalničke vode • Kraš • Mercator • Mobis Electronic • MVPEI • Nestle • Outdoor Akzent • Pivac • Pliva • Podravka • Podravska banka • Projektil • Raffeisen grupa • Raiffeisen grupa • Red Bull • T-HT • Večernji list • Zvijezda • Ženska soba

Brands

1911 • Bajadera • Balance • Brzo&Fino • Carlsberg • Cedevita • Cedevita candy • Cedevita GO! • Cedevita Sport • Cedevita tea • Chocomax • Domaćica • Dorina • Dukatino • Finesa • Forum • Gastal • I.touch • Lino • Kapljice • King • Kisko • MAXadsl • MAXtv • Naturavita tea • Nescafe • Pan • Pan tip • Pepermint • Plidenta • Podravka • Podravka Ketchup • Sensia • T-Com info services • T-Mobile INmusic festival • T-Portal Fonoteka • Tortica • Tortica Finger • Tuborg • Tuborg Classic • Tuborg Green • Tuborg Xmas Brew • Un1que • Vegeta Natur • Voćko • Zlatni Pan • Zvijezda mayo

Work

city-light • citylight • creative use of media • event • Facebook application • kreativna upotreba medija • package • packaging • print • tv • web

Awards

15. MIAF • 16. MIAF • 17. MIAF • ADCC Awards 2010 • ADCC Awards 2011 • ADStar • Ads of the world • Bug top25 • CROPAK 2008 • CSSmania • Davey Awards • Direct marketing days • Effie 2009 • Effie 2010 • Effie 2011 • Eurobest 2009 • FAB Awards 2006 • Festo 2000 • Festo 2008 • Festo 2009 • Golden Drum 2008 • idejaX • Magdalena 2009 • Noć gutača reklama • Outward 2006 • Outward 2011 • SEMPL12 • SEMPL9 • Sudnji dan • Zlatna kuna

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