Recommended by Ivo

Client: T-HT
Brand/project: T-Com phone rate options
Year: 2008

Challenge

To build up the T-Com image by promoting versatility, innovative services and customer care.

During 2007 T-Com, the leading phone operator with a market share of over 85%, was aggressively attacked by its competition, which started acquisitioning its users with direct sales.

Solution

The advantages of T-Com phone services were individually presented in 4 TV ads. A famous actor, Ivo Gregurević, perfectly portrayed a regular user who is ambushed by the competition’s sales personnel, vividly explaining what is actually hidden behind the big offers and promises of the competition.

Result

The campaign positively influenced T-Com’s image and strengthened the perception of trustworthiness, openness and honesty, while fulfilling users’ expectations.

Awards

Croatia Effie 2009 Zagreb, Croatia
Bronze Effie

Clients

24sata • Atlantic Grupa • Badel • Belupo • Caritas • Carlsberg Croatia • Carlsberg Croatia • Carlsberg International • Carnet • Drogerie Markt • Dukat • Hrvatska Lutrija • Hrvatska lutrija • JGL • Ledo • Lura pića • Kalničke vode • Kraš • Mercator • Mobis Electronic • MVPEI • Nestle • Outdoor Akzent • Pivac • Pliva • Podravka • Podravska banka • Projektil • Raffeisen grupa • Raiffeisen grupa • Red Bull • T-HT • Večernji list • Zvijezda • Ženska soba

Brands

1911 • Bajadera • Balance • Brzo&Fino • Carlsberg • Cedevita • Cedevita candy • Cedevita GO! • Cedevita Sport • Cedevita tea • Chocomax • Domaćica • Dorina • Dukatino • Finesa • Forum • Gastal • I.touch • Lino • Kapljice • King • Kisko • MAXadsl • MAXtv • Naturavita tea • Nescafe • Pan • Pan tip • Pepermint • Plidenta • Podravka • Podravka Ketchup • Sensia • T-Com info services • T-Mobile INmusic festival • T-Portal Fonoteka • Tortica • Tortica Finger • Tuborg • Tuborg Classic • Tuborg Green • Tuborg Xmas Brew • Un1que • Vegeta Natur • Voćko • Zlatni Pan • Zvijezda mayo

Work

city-light • citylight • creative use of media • event • Facebook application • kreativna upotreba medija • package • packaging • print • tv • web

Awards

15. MIAF • 16. MIAF • 17. MIAF • ADCC Awards 2010 • ADCC Awards 2011 • ADStar • Ads of the world • Bug top25 • CROPAK 2008 • CSSmania • Davey Awards • Direct marketing days • Effie 2009 • Effie 2010 • Effie 2011 • Eurobest 2009 • FAB Awards 2006 • Festo 2000 • Festo 2008 • Festo 2009 • Golden Drum 2008 • idejaX • Magdalena 2009 • Noć gutača reklama • Outward 2006 • Outward 2011 • SEMPL12 • SEMPL9 • Sudnji dan • Zlatna kuna

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