Leonardo
Client: Raiffeisen grupa
Brand: RBA package for small businesses and entrepreneurs
Project: Leonardo
Year: 2007.
Client: Raiffeisen Consulting
Brand/project: RBA package for small businesses and entrepreneurs
Year: 2007
To present the RBA package, an innovative set of financial services designed for small businesses and entrepreneurs.
At a time when the competition was promoting similar products using established entrepreneurs as the face of the company, thus taking credit for their success, RBA is presented as a bank that gets behind good ideas and supports small businesses from the very start - at the most important and demanding moments.
The campaign strengthened the perception of the bank’s specific orientation towards small businesses and entrepreneurs and the base of these clients grew by 10.5%.