Leonardo

Client: Raiffeisen Consulting
Brand/project: RBA package for small businesses and entrepreneurs
Year: 2007

Challenge

To present the RBA package, an innovative set of financial services designed for small businesses and entrepreneurs.

Solution

At a time when the competition was promoting similar products using established entrepreneurs as the face of the company, thus taking credit for their success, RBA is presented as a bank that gets behind good ideas and supports small businesses from the very start - at the most important and demanding moments.

Result

The campaign strengthened the perception of the bank’s specific orientation towards small businesses and entrepreneurs and the base of these clients grew by 10.5%.

Clients

24sata • Atlantic Group • Atlantic Grupa • Belupo • Caritas • Carlsberg Croatia • Carlsberg International • Carnet • Drogerie Markt • Dukat • Ledo • Lura pića • Kalnik water • Kraš • Mercator • MFAEI • MVPEI • Nestle • Pivac • Pliva • Podravka • Podravska Bank • Raiffeisen group • Raiffeisen grupa • Red Bull • T-HT • Večernji list • Zvijezda • Ženska soba

Brands

1911 • Balance • Brzo&Fino • Carlsberg • Cedevita • Cedevita candy • Cedevita GO! • Cedevita Sport • Cedevita tea • Chocomax • Domaćica • Dorina • Finesa • Gastal • I.touch • Kapljice • King • MAXadsl • MAXtv • Naturavita tea • Nescafe • Pan • Pepermint • Plidenta • Podravka Ketchup • T-Com info services • T-Portal Fonoteka • Tortica • Tortica Finger • Tuborg • Tuborg Classic • Tuborg Green • Tuborg Xmas Brew • Un1que • Voćko • Zvijezda mayo

Work

city-light • citylight • creative use of media • event • Facebook application • package • packaging • print • tv • web

Awards

15. MIAF • 16. MIAF • 17. MIAF • ADStar • Bug top25 • CROPAK 2008 • CSSmania • Davey Awards • Direct marketing days • Effie 2009 • Eurobest 2009 • FAB Awards 2006 • Festo 2000 • Festo 2008 • Festo 2009 • Golden Drum 2008 • Magdalena 2009 • Noć gutača reklama • Outward 2006 • SEMPL12 • SEMPL9 • Zlatna kuna

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