Potatooooooes, cabbaaaaaage, maaaaaaaxtv

Client: T-HT
Brand/project: MAXtv
Year: 2008

Challenge

To present a MAXtv novelty:
the possibility of getting a subscription using
only a phone extension (without the Internet).

Solution

The communication is aimed at Internet illiterates – older users and those not used to using new technologies (housewives, pensioners, parents with children under14, etc.). Famous faces, recognizable to the target audience, announce a super MAXtv offer aloud, an offer available in almost any part of town. And the offer is so good that no one will want to haggle.

Result

From the beginning of the campaign, sales grew to the highest level of the year.
10,000 new users were acquired in the first two months of airing, and by the end of the year, the targeted growth of the number of users was surpassed.
Brand parameters confirm the strengthening of T-Com’s image as a TV provider.

Awards

Croatia Effie 2009 Zagreb, Croatia
Bronze Effie

Clients

24sata • Atlantic Group • Atlantic Grupa • Belupo • Caritas • Carlsberg Croatia • Carlsberg International • Carnet • Drogerie Markt • Dukat • Ledo • Lura pića • Kalnik water • Kraš • Mercator • MFAEI • MVPEI • Nestle • Pivac • Pliva • Podravka • Podravska Bank • Raiffeisen group • Raiffeisen grupa • Red Bull • T-HT • Večernji list • Zvijezda • Ženska soba

Brands

1911 • Balance • Brzo&Fino • Carlsberg • Cedevita • Cedevita candy • Cedevita GO! • Cedevita Sport • Cedevita tea • Chocomax • Domaćica • Dorina • Finesa • Gastal • I.touch • Kapljice • King • MAXadsl • MAXtv • Naturavita tea • Nescafe • Pan • Pepermint • Plidenta • Podravka Ketchup • T-Com info services • T-Portal Fonoteka • Tortica • Tortica Finger • Tuborg • Tuborg Classic • Tuborg Green • Tuborg Xmas Brew • Un1que • Voćko • Zvijezda mayo

Work

city-light • citylight • creative use of media • event • Facebook application • package • packaging • print • tv • web

Awards

15. MIAF • 16. MIAF • 17. MIAF • ADStar • Bug top25 • CROPAK 2008 • CSSmania • Davey Awards • Direct marketing days • Effie 2009 • Eurobest 2009 • FAB Awards 2006 • Festo 2000 • Festo 2008 • Festo 2009 • Golden Drum 2008 • Magdalena 2009 • Noć gutača reklama • Outward 2006 • SEMPL12 • SEMPL9 • Zlatna kuna

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