Grandpa

Client: Hrvatska Lutrija (Croatian Lottery)
Project: Image campaign
Year: 2010

Challenge

To create an image campaign for the
Croatian Lottery that will revive
the popularity of lottery games.

The Croatian Lottery games
are rich amusements at small
stakes with a large number
of winnings, high anticipation
and good socialising. Simply
put, these are games for
'Everyone that loves
to play!'

Result

The campaign contributed to the
reinforcement of the positive
attitude towards Croatian Lottery
games and enhanced the number
of players and payments online.

Awards

idejaX 2011
Best integrated
campaign