Wherever whenever

Client: Cedevita
Brand/project: Cedevita GO!
Year: 2009

Challenge

To present Cedevita GO! – an innovative product of the famous Cedevita brand aimed at the
on-the-go generation.

Solution

Cedevita is the leader in the Croatian vitamin instant drink market.
As Cedevita is so well known, the emphasis of approach was placed on the most important news: the availability of a freshly made drink, made possible by the innovative packaging of Cedevita GO! Under an apple tree or in the Big apple, at noon or 5 minutes to midnight, Cedevita GO! is available wherever whenever.

Result

In only a few months after arriving on the market, Cedevita GO! entered the bestselling list of both international and local brands in the OTG market (non-alcoholic
beverages up to 0.75l).
In the period June – July 2009, it was one of
the top 10 bestseller brands and achieved
a 4% value share within the OTG category.

Awards

SEMPL12
Finalist in category
Generation Y Media

Festo 2009
Bronze bell - TV and cinema ad
Finalist in Whole campaign category
Finalist in Print ad category

Clients

24sata • Atlantic Group • Atlantic Grupa • Belupo • Caritas • Carlsberg Croatia • Carlsberg International • Carnet • Drogerie Markt • Dukat • Ledo • Lura pića • Kalnik water • Kraš • Mercator • MFAEI • MVPEI • Nestle • Pivac • Pliva • Podravka • Podravska Bank • Raiffeisen group • Raiffeisen grupa • Red Bull • T-HT • Večernji list • Zvijezda • Ženska soba

Brands

1911 • Balance • Brzo&Fino • Carlsberg • Cedevita • Cedevita candy • Cedevita GO! • Cedevita Sport • Cedevita tea • Chocomax • Domaćica • Dorina • Finesa • Gastal • I.touch • Kapljice • King • MAXadsl • MAXtv • Naturavita tea • Nescafe • Pan • Pepermint • Plidenta • Podravka Ketchup • T-Com info services • T-Portal Fonoteka • Tortica • Tortica Finger • Tuborg • Tuborg Classic • Tuborg Green • Tuborg Xmas Brew • Un1que • Voćko • Zvijezda mayo

Work

city-light • citylight • creative use of media • event • Facebook application • package • packaging • print • tv • web

Awards

15. MIAF • 16. MIAF • 17. MIAF • ADStar • Bug top25 • CROPAK 2008 • CSSmania • Davey Awards • Direct marketing days • Effie 2009 • Eurobest 2009 • FAB Awards 2006 • Festo 2000 • Festo 2008 • Festo 2009 • Golden Drum 2008 • Magdalena 2009 • Noć gutača reklama • Outward 2006 • SEMPL12 • SEMPL9 • Zlatna kuna

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