Let's get Flexi: get out of the mould!
Another Imago campaign takes aim against the overall fight against stereotypes: RBA FlexiPLUS checking accounts help their owners to break the mould, get rid of their inhibitions and all the usual restrictions that come with the classic account package. Our campaign for such a novel banking product therefore gets rid of the expected and the first things that come to mind when thinking of bank accounts. For our client, and for us too in this case, to be Flexi was worth it!