Green Team international Imago success
Carlsberg International is one of the most loyal clients of the Imago agency: for the past six years we have been putting together and performing the creative solutions for brand advertising such as PAN, Carlsberg and Tuborg Gold. Our successful work on these brands has resulted in the invitation by Carlsberg to participate in an international competition for the launch of the Tuborg Green beer on the European market. Imago has offered its own creative concept – Green Team – a dynamic TV video that combined in an original way the world of music, fun and Carlsberg beer. By visually combining the DJ and the girl at the bar, we showed what it takes to have a good time: real music and real beer, and thus illustrating the Tuborg Green slogan – The Fun Starts Here! And the fun really has started: our concept proved itself the best in the category (in direct competition with other respected world agencies) and has resulted in the production of a TV video that has been shown in markets in Iceland, Turkey and Bulgaria.The video has been widely accepted, proof for which arrives from next door: the video has been selected in the competition for best video of the season 2003/2004!
