Any number you wish for...
Good old 988 is now retired and the youngster 11 888 is inheriting his office. For all of you that remember times past with nostalgia and the years of his faithful service in providing important numbers and address reminders (singing under the balconies of unreachable maids), we created a romantic campaign (as romantic as we get). TV commercials, print and citylight ads, billboards and new media - we mixed the media mix to make even the dumbest of you remember: 988 becomes 11 888!