2005/11/28 •
Caritas • Božić • greeting card • print
For a lot of impoverished families in Croatia, Christmastime isn´t a time of joy and prosperity. Starting a humanitarian campaign b>For 1000 joys in this pre-Christmas period has become a festive tradition for Croatian Caritas. The goal of the campaign is to raise funds for the most impoverished families in Croatia. Last year this campaign helped 4730 families. This year´s campaign for Caritas is a product of the co-operation between Cavarpayer and Imago. If you purchase greeting cards or wrapping paper, you´ll become our associates in the promotion of a more humane world. Also, you can assist us by calling 060 600 400 (6,82 HRK/min) and making a donation, or by clicking on www.caritas.hr
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2005/11/23 •
Nestle • Nescafe • coffee machines • human resources • resume • application • direct mail • print • Davey Awards • 15. MIAF • Direct marketing days • FAB Awards 2006
"I´m highly motivated to work in your company. I´m fast, practical and popular among colleagues. I can make the best coffee! I talk little and work a lot. I´m never late for work and I can work overtime as well. In my previous working experience I have never taken a sick day. I hope you will review my application and come to a positive decision, so that we together can make a more pleasant and efficient working environment in your company. In the attachment you can find my resume. Roughly speaking, this is the job application made by the Nes Machine aka Nescafe office coffee machine. It was sent together with his photo and resume to a over 1000 office managers at the best Croatian companies. And soon he got the job – without any doubt the best office assistant got the job! And now you say that direct mailing is boring!?!
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2005/11/10 •
T-HT • American Express • credit cards • print • tv
Even without any methodical research, we can say, with certainty, that Kuna are highly appreciated in Croatia. Everybody loves them and wants to have a lot of them. The trouble is that they have the most cunning ways of disappearing from our hands and wallets, and they disappear forever. But there is a solution: the T American Express credit card, established by Croatian Telecom and PBZ American Express. It is suitable not just for shopping and spending, but it can help thicken your home budget. As Kuna lovers, the Imago team was delighted to create and realize a campaign for this noble card.
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2005/11/03 •
Podravka • Podravka Ketchup • mild or hot • print • Davey Awards • Outward 2006 • 15. MIAF
We have heard of road holes, mouse holes, law holes, ozone holes, black holes . . . but a campaign with a hole? That´s something new! And so are the new and cool Podravka mild and hot ketchups. Usually the most productive ideas are the simple ones! We played with the media to clearly illustrate the benefits on the new products and the differences in the two flavors. The competition can go and hide inside a mouse hole!
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